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4️⃣ Threat of Substitutes – HIGH

Alternatives & Challenges

🏥 Hospitals/OB-GYNs Limited personalization, high costs
📱 YouTube/Social Media Unreliable information, scattered content
📦 Amazon/Flipkart No expert guidance, generic solutions
🤝 Govt/NGO programs Limited reach, standardized approach

MomEase Strategy

Hybrid Model Digital convenience with expert touch
🧠 AI-Driven Exclusivity Personalized recommendations and insights
🎯 Teen-Centric Bundling Tailored packages for young mothers